What is the most popular category on Instagram? With over 1 billion active users, Instagram has become a powerful platform for various categories and niches. Businesses use Instagram for advertisements and the sale of many products, and digital marketing agency and media buying can benefit from the platform’s advertising capabilities. In this article, we will explore the top Instagram categories and their engagement rates.
what is the most popular category on instagram?
What is the most popular category on Instagram?
- Fashion: Posts related to clothing, accessories, and style trends.
- Food: Images and videos showcasing food preparation, presentation, and consumption.
- Design: Content focused on architecture, interior design, and home decor.
- Travel: Photos and videos capturing travel experiences and destinations.
- Fitness: Posts featuring workouts, fitness tips, and healthy lifestyle motivations.
- Nature: Content highlighting landscapes, seasonal changes, and natural events.
- Inspiration: Motivational quotes and phrases often set against appealing backgrounds.
- Health: Posts related to wellness, organic living, and healthy eating.
- Party: Content showcasing music events, festivals, and nightlife experiences.
- Art: Showcasing drawings, artwork, and illustrations by artists and enthusiasts.
These categories reflect the diverse interests of Instagram users and the types of content that resonate most on the platform.
most viewed category on instagram?
The most searched topic on instagram, based on interactions, is Fashion, which accounts for 38% of total interactions. Following Fashion, the Beauty category comes in at 21%, and Auto at 11%.
These categories demonstrate significant engagement, with image posts generally generating more interactions than video posts, especially among users with larger followings. Fashion content consistently leads in user engagement, making it the most prominent category on the platform.
Instagram categories with the highest average engagement rates
What is the most popular category on Instagram? Heepsy’s study also found that the Instagram categories with the highest average engagement rates are:
- Photography: 4%
- Cinema and acting: 3.9%
- Media: 3.8%
- Comics and Otaku: 5.3%
- Volleyball: 5.9%
The most profitable Instagram niches
What is the most popular category on Instagram? Some of the most profitable Instagram niches include:
- Fashion and beauty
- Fitness and wellness
- Food and beverage
- Travel
- Personal finance
- Technology
Do people discover brands and buy products on Instagram?
Instagram is a great platform for businesses to reach their target audience and promote their products. 60% of Instagram users discover new products on the platform, and 75% of users take action, such as visiting a website, after seeing a post. This makes Instagram a valuable tool for digital marketing agencies and media buying.
How Do You Add Instagram Categories to Your Account?
To add Instagram categories to your account, follow these steps:
- Navigate to your Instagram profile page and tap ‘Edit Profile’.
- Scroll down to ‘Category’ and tap on it.
- Tap on the ‘Search’ bar and use the keyboard to search for the relevant business category.
- Select the category that best represents your business.
best instagram categories?
To choose the best category for your business, consider how clients would describe you, search for all relevant options, and pick one that is specific and matches your target audience. Regularly update your category as your business evolves.
What are some tips for choosing the most effective instagram category for a digital marketing agency
Here are some tips for choosing the most effective Instagram category for a digital marketing agency:
- Ask clients how they would describe your business and go back to your mission statement to see what makes your business different.
- Search for all the categories that apply to your business. The list of Instagram business categories contains over 1,500 different options, so you should try to find the one that best describes your business.
- Consider the most popular Instagram categories for digital marketing agencies, such as Advertising/Marketing, Arts and Entertainment, Beauty, Cosmetic and Personal Care, Fashion, Food and Beverage, and Health and Fitness.
- Choose a category that is relevant to your business and your target audience. This will help your audience better understand your business and increase engagement rates.
- Keep your category up-to-date and relevant to your business. If your business changes or expands, make sure to update your category accordingly.
By following these tips, digital marketing agencies can effectively choose the most effective Instagram category for their business and reach their target audience. Additionally, businesses can use Instagram to promote their products and services, and digital marketing agencies and media buying can benefit from the platform’s advertising capabilities.
read more about: HOW EFFECTIVE IS INSTAGRAM FOR BUSINESSES
Conclusion
What is the most popular category on Instagram? Instagram is a powerful platform for businesses and individuals to showcase their interests and products. The top Instagram categories include media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and makeup. By adding relevant categories to your Instagram account, you can help your audience better understand your business and increase engagement rates. Businesses can use Instagram to reach their target audience and promote their products, and digital marketing agencies and media buying can benefit from the platform’s advertising capabilities.
