February 6, 2024 asmaa seo

what is the most popular category on instagram

Unveiling the Most Popular Category on Instagram: Top Categories and Their Impact on Engagement

what is the most popular category on instagram

What is the most popular category on Instagram? With over 1 billion active users, Instagram has become a powerful platform for various categories and niches. Businesses use Instagram for advertisements and the sale of many products, and digital marketing agency and media buying can benefit from the platform’s advertising capabilities. In this article, we will explore the top Instagram categories and their engagement rates.

The top 10 Instagram categories

What is the most popular category on Instagram? According to a study by Heepsy

 the top 10 Instagram categories by number of profiles are:
  • Media
  • Fashion
  • Music
  • Arts
  • Fitness and wellness
  • Photography
  • Food
  • Travel
  • Cinema and acting
  • Makeup

It is important to note that these categories are quite broad and have various niches that fall within them. For example, fashion can be broken down into fast or slow fashion, streetwear, swimwear, bohemian style, and more.

Instagram categories with the highest average engagement rates

What is the most popular category on Instagram? Heepsy’s study also found that the Instagram categories with the highest average engagement rates are:

  • Photography: 4%
  • Cinema and acting: 3.9%
  • Media: 3.8%
  • Comics and Otaku: 5.3%
  • Volleyball: 5.9%

The most profitable Instagram niches

What is the most popular category on Instagram? Some of the most profitable Instagram niches include:

  • Fashion and beauty
  • Fitness and wellness
  • Food and beverage
  • Travel
  • Personal finance
  • Technology

Do people discover brands and buy products on Instagram?

What is the most popular category on Instagram? Instagram is a great platform for businesses to reach their target audience and promote their products. According to a study by Hootsuite, 60% of Instagram users discover new products on the platform, and 75% of users take action, such as visiting a website, after seeing a post. This makes Instagram a valuable tool for digital marketing agencies and media buying.

How Do You Add Instagram Categories to Your Account?

What is the most popular category on Instagram? To add Instagram categories to your account, follow these steps:

  1. Navigate to your Instagram profile page and tap ‘Edit Profile’.
  2. Scroll down to ‘Category’ and tap on it.
  3. Tap on the ‘Search’ bar and use the keyboard to search for the relevant business category.
  4. Select the category that best represents your business.

what are some tips for choosing the most effective instagram category for a digital marketing agency

Here are some tips for choosing the most effective Instagram category for a digital marketing agency:

  1. Ask clients how they would describe your business and go back to your mission statement to see what makes your business different.
  2. Search for all the categories that apply to your business. The list of Instagram business categories contains over 1,500 different options, so you should try to find the one that best describes your business.
  3. Consider the most popular Instagram categories for digital marketing agencies, such as Advertising/Marketing, Arts and Entertainment, Beauty, Cosmetic and Personal Care, Fashion, Food and Beverage, and Health and Fitness.
  4. Choose a category that is relevant to your business and your target audience. This will help your audience better understand your business and increase engagement rates.
  5. Keep your category up-to-date and relevant to your business. If your business changes or expands, make sure to update your category accordingly.

By following these tips, digital marketing agencies can effectively choose the most effective Instagram category for their business and reach their target audience. Additionally, businesses can use Instagram to promote their products and services, and digital marketing agencies and media buying can benefit from the platform’s advertising capabilities.

read more about:HOW EFFECTIVE IS INSTAGRAM FOR BUSINESSES

Conclusion

What is the most popular category on Instagram? Instagram is a powerful platform for businesses and individuals to showcase their interests and products. The top Instagram categories include media, fashion, music, arts, fitness and wellness, photography, food, travel, cinema and acting, and makeup. By adding relevant categories to your Instagram account, you can help your audience better understand your business and increase engagement rates. Businesses can use Instagram to reach their target audience and promote their products, and digital marketing agencies and media buying can benefit from the platform’s advertising capabilities.

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