create ad on snapchat can be a game-changer for brands looking to tap into the app’s vast, youthful audience. In this comprehensive guide, we’ll delve into how to create ad on Snapchat, explore the various types of ads available, and share best practices to ensure your campaigns are successful. This article is designed to be your roadmap, whether you’re a digital marketing agency focusing on media buying or a brand looking to expand its reach.
Snapchat, a platform known for its ephemeral content and highly engaged user base, offers unique advertising opportunities for brands. To create ad on snapchat effectively, understanding the platform’s specifics—from ad formats to audience targeting—is essential.
What are Snapchat ads?
Snapchat ads are interactive and full-screen, designed to capture the attention of the platform’s users. They can take various forms, from simple image or video ads to more complex AR Lens ads, providing brands with the flexibility to achieve a wide range of marketing objectives.
Types of Snapchat ads
1. Single Image or Video Ads
These are the simplest forms of Snapchat ads, yet they can be incredibly effective with the right creative approach.
Ad specifications
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Copy specs
- Headline: Up to 34 characters
- Call to Action: Customizable
2. Collection Ads
Collection ads allow users to browse through a series of products directly from the ad.
Ad specifications
- Resolution: Same as single image or video ads
Copy specs
- Headline: Up to 34 characters
Product tile specs
- Image Size: 800 x 800 pixels
- Image Aspect Ratio: 1:1
3. Dynamic Collection Ads
These ads automatically show the most relevant products to Snapchat users based on their interests.
4. Story Ads
Story ads let brands tell a more comprehensive story through a series of snaps.
Ad specifications
- Resolution: Same as single image or video ads
Copy specs
- Headline: Up to 34 characters
Discover page specs (unique to Story ads)
- Tile Image Size: 1080 x 1920 pixels
- Tile Image Aspect Ratio: 9:16
5. Commercial Ads
Commercial ads are non-skippable for the first six seconds, ideal for maximum impact.
Ad specifications
- Duration: Up to 3 minutes (non-skippable for the first 6 seconds)
6. AR Lens Ads
AR Lens ads offer an interactive experience, allowing users to engage with your brand in a fun and immersive way.
Ad specifications
- Custom based on the AR experience
7. Filter Ads
Filters are creative overlays that users can apply to their snaps, perfect for promoting events or special offers.
Ad specifications
- Custom based on the filter design
create ad on snapchat
Step 1: Create a business account
Start by setting up a Snapchat Business Account to access the Ads Manager.
Step 2: Select your ad type inside Snapchat Ads Manager
Choose the ad format that best fits your campaign goals.
Step 3: Select a goal
Define what you want your ad to achieve, such as website visits, app installs, or brand awareness.
Step 4: Set your budget
Decide how much you’re willing to spend on your campaign.
Step 5: Try Advanced mode
For more customization options, explore the Advanced mode in the Ads Manager.
How much does Snapchat advertising cost?
The cost of Snapchat ads varies based on bid amount, ad type, and competition. Starting with a daily budget of as little as $5 can kick off your advertising efforts.
Snapchat advertising best practices
Know your audience
Understand who your target audience is and what they value to tailor your ads accordingly.
Know your goal(s)
Clear objectives guide your ad creative and targeting options, ensuring your campaign is set up for success.
How do Snapchat ads work?
Snapchat ads use a combination of demographic, interest-based, and geographical targeting to reach potential customers.
How to advertise on Snapchat with Shopify
For businesses using Shopify, integrating your product catalog with Snapchat to create Dynamic Ads is a seamless process.
Are Snapchat ads worth it?
1- Untapped market
Snapchat offers access to a young, engaged audience that’s not as saturated with ads as other platforms.
2- Powerful targeting
Snapchat’s detailed targeting options allow brands to reach specific demographics, interests, and more.
3- Favors retail brands
With features like Collection ads and Dynamic Ads, Snapchat is particularly effective for retail brands looking to drive sales.
Snapchat ad tips
Use retargeting ads
- Reach users who have interacted with your brand before to increase conversion rates.
Be consistent with your content on Snapchat
- Maintain a regular posting schedule to keep your audience engaged.
Make your ads feel natural and not overly salesy
- Snapchat users value authenticity; design your ads to blend in with organic content.
Start building your Snapchat advertising campaign today
With its diverse ad formats and engaged user base, Snapchat offers a valuable platform for brands to connect with potential customers. By following the steps outlined in this guide and leveraging best practices, digital marketing agencies and brands alike can create effective Snapchat ads that resonate with their target audience and drive results.
Whether you’re new to Snapchat advertising or looking to refine your strategy, the key is to stay creative, monitor your performance, and adjust your approach based on what works best for your audience and objectives. Happy snapping!
The Benefits of Snapchat Ads
Snapchat ads offer a unique combination of benefits that can significantly enhance your digital marketing efforts, especially for agencies focused on media buying and brands aiming for high engagement rates.
Distinct Audience, Powerful Targeting, and Immersive Experience
Snapchat’s platform caters to a predominantly younger audience, providing a direct channel to engage with millennials and Gen Z. The app’s targeting capabilities allow advertisers to segment their audience based on demographics, interests, and behaviors, ensuring that ads are shown to users most likely to be interested in the product or service. Moreover, Snapchat’s immersive ad formats offer interactive and engaging experiences, making it easier to capture and hold the audience’s attention.
4. How To Take Your Ad Creative Live On Snapchat
Once your ad creative is ready, upload it to Snapchat Ads Manager, set your targeting criteria, budget, and duration, then launch your campaign. Monitor its performance closely to make adjustments as needed.
Targeting Audience with Snapchat Advertising
Effectively targeting your audience is key to the success of your Snapchat ads.
A. Demographics
Target your ads based on age, gender, and other demographic factors to ensure they reach your intended audience.
B. Location
Geotargeting allows you to reach users based on their physical location, from broad regions to specific localities.
C. Interest-Based & Device Targeting
Snapchat’s detailed targeting options enable advertisers to reach users based on their interests, behaviors, and the devices they use.
D. Budget & Duration
Control your spending by setting a daily or lifetime budget for your ad, and decide how long you want your campaign to run.
E. Bidding
Choose a bidding strategy that aligns with your campaign goals, whether it’s maximizing reach, impressions, or conversions.
Snapchat Ad Ideas
Creative and well-executed ad ideas can significantly increase engagement and conversions.
A. Product Launch
Use Snapchat ads to generate excitement and anticipation for new product launches.
B. Discounts or Sale
Promote special offers, discounts, or sales events to drive urgency and increase purchases.
C. Promote Your Events
Whether it’s an online webinar or an in-store event, use Snapchat ads to boost attendance and engagement.
D. Create Awareness
Increase brand awareness by showcasing your brand’s values, mission, or community involvement.
E. Go Topical
Leverage current events, holidays, or trending topics to make your ads more relevant and engaging.
Snapchat Advertising Best Practices
A. Do Not Re-Use Instagram Stories or TikTok Content
Create unique content for Snapchat to ensure it feels native to the platform and resonates with its audience.
B. Have A Clear Objective In Mind
Define what you want to achieve with your Snapchat ad campaign to guide your creative and targeting decisions.
C. Test & Optimize
Regularly test different ad formats, creatives, and targeting options to find what works best, and optimize your campaigns accordingly.
Who Should Create Snapchat Ads?
Snapchat ads are ideal for brands targeting a younger demographic, looking to increase engagement, or aiming to expand their digital presence creatively and interactively. Digital marketing agencies specializing in media buying will find Snapchat’s diverse ad formats and targeting options particularly beneficial for crafting bespoke advertising strategies for their clients.
How To Get The Most Out Of Snapchat Ads
To maximize the effectiveness of your Snapchat ads, continually analyze performance data, stay updated on platform innovations, and adapt your strategies to align with evolving user preferences and behaviors. Engaging, authentic content combined with strategic targeting and optimization will drive the best results.
read more about: snapchat ads vs instagram ads
How Was Snapchat Started?
Snapchat began as a project by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. The platform quickly gained popularity for its unique feature of sending disappearing messages, evolving into a comprehensive multimedia messaging app with a wide range of functionalities, including Stories, Filters, and Snap Map, cementing its position as a key player in the social media landscape.
FAQ
Q: Can I target specific locations with Snapchat ads?
A: Yes, Snapchat allows you to target ads based on specific locations, from countries down to specific cities.
Q: How long should my Snapchat ad be?
A: While Snapchat allows videos up to 3 minutes, shorter ads (under 10 seconds) often perform better in terms of engagement.
Q: Are Snapchat ads suitable for B2B marketing?
A: While Snapchat is primarily B2C-focused due to its user demographics, B2B brands can still find success on the platform by targeting professionals within specific industries or roles, especially for brand awareness campaigns.
Summary
create ad on snapchat offers a unique opportunity to engage with a young and active audience through creative, immersive advertising. By leveraging the various ad formats available, understanding the platform’s targeting capabilities, and following best practices, digital marketing agencies and brands can effectively reach their marketing objectives. With Snapchat’s distinct audience and powerful targeting options, your ads have the potential to drive significant impact, making it a valuable addition to your media buying strategy. Remember, the key to success on Snapchat is creativity, relevance, and a deep understanding of your audience’s preferences and behaviors. Start create ad on snapchat today and unlock the full potential of this dynamic platform.
