Best way to find keywords for SEO

After studying your niche and defining your goals, the next step in the keyword research process is to make a list of relevant topics. This involves:

1. Create a List of Topics:
   • Brainstorm a list of topics that are relevant to your niche and target audience.
   • Consider the products or services you offer, the problems your audience faces, and the questions they commonly ask.
2. Organize the Topics:
   • Categorize your list of topics into broader themes or categories.
   • This will help you identify the main areas of focus for your keyword research.
3. Identify Subtopics:
   • Within each broader topic, identify more specific subtopics that your audience may be interested in.
   • This will help you create a more comprehensive and detailed keyword list.
4. Prioritize the Topics:
   • Determine which topics are the most important or relevant to your business goals.
   • Focus your keyword research efforts on the topics that are most likely to drive traffic, leads, and conversions.

Learn more about: How to improve your position on google search 

Step 4: Create a list of seed keywords

After studying your niche, defining your goals, and identifying relevant topics, the next step is to create a list of seed keywords. Seed keywords are the foundation of your keyword research and will serve as the starting point for finding more specific, long-tail keywords.

Here are some tips for creating an effective list of seed keywords:

1. Start with the Basics: Think about the core products, services, or topics that define your business. These will likely be your most important seed keywords.
2. Brainstorm Variations: Come up with different ways to express the same core concepts. For example, if your business is about “web design,” your seed keywords could include “website design,” “web development,” “online design,” etc.
3. Leverage Customer Language: Consider the words and phrases your target audience uses when searching for your products or services. These may differ from the industry jargon you’re familiar with.
4. Analyze Competitor Keywords: Research the keywords your competitors are targeting and use them as inspiration for your own seed keyword list.
5. Use Keyword Research Tools: Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you identify high-volume, relevant seed keywords for your niche.
6. Organize and Prioritize: Group your seed keywords into related categories and prioritize the ones that are most important to your business goals.

Step 5: Use good keyword research tools

Once you have your list of seed keywords, the next step is to leverage powerful keyword research tools to expand and refine your keyword list. Here are some of the best tools to consider:

Google Keyword Planner

• Part of the Google Ads platform, this free tool provides search volume data, keyword ideas, and competition levels.
• Great for finding related keywords and understanding search demand.

Ahrefs Keyword Explorer

• Offers in-depth keyword data including search volume, keyword difficulty, and organic click-through rate.
• Provides valuable insights into keyword competition and opportunities.

SEMrush Keyword Magic Tool

• Massive keyword database with over 20 billion keywords.
• Allows you to filter keywords by search volume, CPC, competition, and more.

Moz Keyword Explorer

• Provides keyword difficulty scores, search volume, and SERP analysis.
• Offers suggestions for related and alternative keyword ideas.

KeywordTool.io

• Generates long-tail keyword ideas based on autocomplete suggestions from Google, YouTube, Amazon, and more.
• Useful for finding niche and specific keyword variations.

When using these tools, focus on finding keywords that have:

• Sufficient search volume to drive meaningful traffic
• Reasonable competition levels that you can realistically rank for
• Relevance to your products, services, or content

Step 6: Study the search intent

Analyzing the search intent behind your target keywords is a critical step in the keyword research process. By understanding the underlying purpose and goals of your audience’s searches, you can create content that better aligns with their needs and expectations.Here are some key steps to study the search intent:

1. Examine the Search Engine Results Pages (SERPs): Look at the top-ranking pages for your target keywords. What types of content are they? Are they informational, transactional, or navigational in nature?
2. Identify Search Intent Categories: Categorize the search intent into one of the main types:
   • Informational: The user is seeking information, knowledge, or answers.
   • Transactional: The user intends to complete a transaction, such as making a purchase.
   • Navigational: The user is looking for a specific website or web page.
   • Commercial Investigation: The user is researching products or services to make a purchase decision.
3. Analyze SERP Features: Look for the presence of features like featured snippets, knowledge graphs, or product listings. These can provide clues about the dominant search intent.
4. Consider User Language: Pay attention to the keywords and phrases used in the search query. Certain modifiers like “how to,” “best,” or “review” can indicate the user’s underlying intent.
5. Understand User Mindset: Put yourself in the shoes of the searcher. What are they trying to accomplish? Are they looking to learn, buy, or find a specific website?
6. Monitor Changes Over Time: Search intent can evolve, so it’s important to regularly re-evaluate the SERPs and adjust your content strategy accordingly.

Step 7: Identify long tail keywords

Identify Long Tail Keywords

• Understand Long Tail Keywords: Long tail keywords are longer, more specific phrases that have lower search volumes compared to generic keywords. They are less competitive and often have higher conversion rates due to their specificity.
• Use Keyword Research Tools: Utilize tools like Google Keyword Planner, Ahrefs, SEMrush, or Keysearch to find relevant long tail keywords. These tools provide insights into search volume, competition, and suggested keywords.
• Analyze SERPs: Examine the top-ranking pages for your target keywords. Look for phrases that are more specific and less competitive than the generic keywords.
• Use Autocomplete Suggestions: Enter your primary keyword into Google’s search bar and write down the autocomplete suggestions. These suggestions often provide long tail keywords that users are searching for.
• Monitor User Behavior: Analyze how users interact with your content and adjust your long tail keywords accordingly. This can help you identify which keywords are driving the most conversions and engagement.
• Leverage Competitor Research: Use tools to analyze your competitors’ keywords and content strategies. Identify gaps in the market that you can fill with your own content.
• Create a List of Long Tail Keywords: Compile a comprehensive list of long tail keywords that you can use throughout your site. This list should include keywords that are relevant to your products, services, or content.

Step 8: Find out about your competitors

Analyzing your competitors’ keyword strategies is a crucial step in the keyword research process. By understanding what keywords your competitors are targeting, you can identify opportunities to outrank them and attract more traffic to your website. Here are some key steps to find out about your competitors’ keywords:

1. Identify Your Competitors:
   • Make a list of your main competitors in your niche.
   • Consider both direct and indirect competitors who may be targeting the same audience.
2. Use Competitor Analysis Tools:
   • Utilize tools like Ahrefs, SEMrush, or SpyFu to analyze your competitors’ keyword strategies.
   • These tools provide insights into the keywords your competitors are ranking for organically and through paid advertising.
3. Analyze Competitor Websites:
   • Examine your competitors’ websites to identify the keywords they are targeting.
   • Look for keywords in their page titles, meta descriptions, headings, and content.
4. Study Competitor Content:
   • Analyze the content your competitors are creating and the keywords they are using.
   • Identify gaps in their content that you can fill with your own unique perspective or expertise.
5. Monitor Competitor Rankings:
   • Track your competitors’ rankings for specific keywords over time.
   • Use tools like Google Search Console or Rank Tracker to monitor changes in their rankings.
6. Identify Competitor Strengths and Weaknesses:
   • Determine which keywords your competitors are dominating and which ones you have an opportunity to outrank them.
   • Focus your efforts on the keywords where you have the best chance of success.

How to Target Keywords?

The key is to focus on keywords that are relevant, have reasonable search volume, and are attainable based on your website’s authority and competition. By targeting the right keywords and creating high-quality content around them, you can improve your search engine visibility and drive more qualified traffic to your site.

At Ergasti, we offer comprehensive SEO services to help you achieve your online goals. Contact us to learn more about our services and how we can assist you in finding the best keywords for your SEO strategy.

Conclusion

Mastering keyword targeting is essential for any business looking to succeed in the competitive world of search engine optimization. By following the steps outlined in this guide – from conducting thorough keyword research to optimizing your content and analyzing your results – you’ll be well on your way to driving more qualified traffic, leads, and conversions through organic search.

With the right approach and a commitment to creating high-quality, user-focused content, you can leverage the power of targeted keywords to achieve your business goals and dominate your niche in the SERPs. So what are you waiting for? Start targeting the best keywords for your success today!

FAQ

1. How often should I conduct keyword research?
   Keyword research should be an ongoing process, with regular check-ins and updates to your target keyword list. At a minimum, plan to revisit your keyword strategy every 6-12 months, but more frequent updates (quarterly or even monthly) are ideal for fast-moving industries or rapidly evolving search trends.
2. What’s the difference between head terms and long-tail keywords?
   Head terms are short, high-volume keywords that tend to be more competitive, while long-tail keywords are longer, more specific phrases with lower search volume but often higher conversion rates. A balanced keyword strategy incorporates both head terms and long-tail keywords.
3. How do I know if I’m targeting the right keywords?
   Look at key performance indicators like rankings, traffic, and conversions. If you’re ranking well for your target keywords but not seeing the desired results in terms of traffic and leads, it may be time to reevaluate your keyword choices. Continuously monitor your performance and make adjustments as needed.
4. Should I target local keywords even if I have a national or global audience?
   Yes, local keywords can be beneficial even for businesses with a wider geographic reach. Targeting location-specific terms can help you rank for searches from users in specific cities or regions, and can also boost your local SEO efforts. Just be sure to balance local keywords with broader, national/global terms in your overall strategy.
5. How do I avoid keyword cannibalization?
   Keyword cannibalization occurs when multiple pages on your site are optimized for the same keyword, competing against each other in the SERPs. To avoid this, make sure each page has a unique focus keyword and that your content is well-organized and structured. Use tools like Google Search Console to monitor for any potential cannibalization issues.