How to Use Hashtags Effectively on Social Media?

In a fast-paced digital world, hashtags remain one of the simplest and most powerful tools to boost reach, organize content, and target the right audience. Yet, most brands either overuse them or don’t use them strategically. In this guide, Ergasti Digital walks you through exactly how to use It effectively for your brand’s success.

What Are Hashtags and Why Are They Important in 2025?

They are keywords or phrases preceded by the “#” symbol used to categorize content on social media. They’re searchable, clickable, and help users find content related to specific topics.

Why They Still Matter:

• Increase discoverability
• Join trending conversations
• Organize campaigns
• Drive targeted traffic
• Boost engagement

They are still relevant in 2025—especially on platforms like Instagram, TikTok, LinkedIn, and Twitter (X).

How Many Hashtags Should You Use on Each Platform?

Using the right number of them can make or break a post’s performance. Here’s a quick guide by platform:

Avoid spammy behavior by stuffing hashtags. Keep them relevant to the content and audience.

How Do You Find the Right Hashtags for Your Niche?

You shouldn’t just guess your hashtags. Here’s how to research them:

1. Search competitors’ posts
2. Use tools
3. Explore trending tags within your category
4. Use platform suggestions (e.g., Instagram’s related hashtags)
5. Create brand-specific or campaign hashtags

Pro tip from Ergasti:

Use a mix of high-volume, medium, and niche hashtags to maximize both reach and relevance.

Should You Use Trending Hashtags?

Yes, but with caution.

Trending hashtags can give you instant exposure—but only if your content matches the trend.

• If it fits naturally: Go for it.
• If it’s forced: Avoid it. Irrelevant will damage credibility.

Example:

• Using #WorldEnvironmentDay for a skincare brand is relevant if you’re promoting sustainable packaging—not if you’re launching a makeup sale.

Where Should You Place Hashtags—In the Caption or Comments?

This question comes up a lot for Instagram especially.

• Instagram: Both work. Captions are more transparent. Comments keep the post clean.
• TikTok & Twitter: Always in the main caption.
• LinkedIn: Use at the bottom of your post.
• Facebook: Minimal and within context.

Just make sure they are readable and spaced out if you’re adding many.

What Are Branded Hashtags and How Do You Create One?

Branded hashtags are unique to your business or campaign. They’re used to build a community, promote an event, or encourage UGC (user-generated content).

How to Create One:

• Keep it short, memorable, and relevant
• Avoid generic words
• Check if it’s already in use

Examples:

• #JustDoIt (Nike)
• #ShareACoke (Coca-Cola)
• #ErgastiEffect (your own campaign idea)

Encourage followers and influencers to use it consistently.

What Are the Most Common Mistakes to Avoid with Hashtags?

Many brands fall into these traps:

• Using banned or shadowbanned
• Copy-pasting the same set on every post
• Using only broad (e.g., #love, #instagood)
• Using irrelevant or trending just for visibility
• Not tracking performance

Fix it by:

• Rotating hashtags
• Auditing performance monthly
• Prioritizing intent over volume

How Can You Track Hashtag Performance and ROI?

Use analytics tools to track:

• Reach and impressions
• Engagement rate
• Follower growth
• UGC volume (for branded hashtags)

Ergasti also helps brands set up performance dashboards tailored to their goals.

Should Hashtags Be in Arabic, English, or Both?

For Middle Eastern audiences (like Egypt, UAE, KSA):

• Use both Arabic and English for broader reach
• Prioritize audience behavior
• Mix between global trends and local language relevance

Example:

• #عيد_الأضحى + #EidOffers
• #مستحضرات_تجميل + #SkincareRoutine

This hybrid approach performs well with bilingual markets.

How Can Hashtags Help with Influencer Campaigns?

They are essential for tracking influencer activity and community engagement.

Tips:

• Give influencers a unique hashtag for each campaign
• Track performance via UGC
• Repost best-performing content

This boosts visibility and makes it easy to monitor campaign spread.

What’s the Future of Hashtags?

They are evolving. Algorithms now understand context better, but They still enhance categorization and reach.

Emerging trends:

• Voice-activated hashtag search (e.g., TikTok voice commands)
• AI-generated hashtag suggestions
• Micro-community hashtags around shared interests

Stay ahead by adapting your strategy. Ergasti stays updated on all social trends to help brands lead, not follow.

Final Thoughts: Are You Using Hashtags Strategically?

If you’re still throwing hashtags on posts without a plan, you’re missing out.

✅ Do the research
✅ Match It to content
✅ Track what works
✅ Stay platform-specific

At Ergasti Digital, we help brands in Egypt, UAE, and beyond use hashtags as part of a bigger, smarter digital strategy.

Need help? Visit Ergasti to plan your content, influencer campaigns, and social growth strategy today.